A seemingly insatiable curiosity, distinctive laugh and unique dress sense are three of Desmier’s more prominent features, but it’s his ability as a strategist that truly sets him apart from his peers.
Having originally trained as a designer (before realising his talents lay elsewhere), Matt is able to apply a design-thinking approach to help businesses understand their positioning, their messaging and their audience’s motivations, and he uses these tools to help authentic brands evolve.
A seasoned public speaker and workshop facilitator, he’s delivered programmes for Saatchi & Saatchi, Vice, Hearst Publishing and the Montenegrin government, exploring topics related to branding, culture and innovation. More recently he’s joined the esteemed team at Bournemouth University and is using his fresh perspective to strengthen relationships between the institution and a host of public and private organisations.
Forget where you are. It’s about where they are and where you’ll be…
In the world of marketing, we often think of positioning as a means of differentiation. A thing to be defined in order to gain competitive advantage. But what if we changed our perspective a little? Through the medium of Japanese cinema, Newtonian physics, Einstein’s thoughts on general relativity and Darwinian theory, with a little Pokemon thrown in for good measure, Matt’ll persuade you to reconsider your approach to positioning, what it can unlock and how to use it to your advantage. Hopefully.