Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Eximo Marketing primarily helps B2B manufacturing organisations launch their DTC business. They also provide engaging and educational training for marketers across the UK and Ireland.
Andi also hosts the Strategy Sessions podcast, a fortnightly show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers. He holds an MSc in Marketing and also runs a fundraising project, Eximo & Friends with Barnardo’s, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby, boxing and cricket.
Launching DTC – why what you think you know about marketing won’t work
With a recession looming, more and more companies are looking at Direct to Consumer (DTC) as the saviour of their business. Better margins, direct relationships and no pesky middlemen to pay mean that DTC is a subject line at every board meeting. But how do you actually launch a DTC business? If it was as easy as just building a website everyone would do it. In this session Andi looks at what businesses need to consider and where marketers can have the most impact.